Spritzing to Success is an inspirational love story that eventually changed the fortunes of the American fragrance industry, written by fragrance historian Annette Green as a reminiscence of a career path that zigzagged through the social changes of the early fifties to a forty-year dedication to the world of the senses. It reveals the emotional, psychological, and knowledge-based essentials that have utmost relevance to those who strive to find their own North Star in the demanding, unpredictable marketplace of today.
The author traces her journey, which impacted women’s rights, scientific and educational breakthroughs, star-studded alliances, art-world recognition, and global alliances. Her fearless, openhearted approach was supported by a changing array of mentors over the years.
Recognized as one of America’s leading fragrance authorities and futurists, Annette Green served as Executive Director and President of the Fragrance Foundation, the nonprofit educational organization, for forty years. In 1991 she was elected Secretary of the Board of Directors on which she has served since 1984. Her new memoirs, “Spritzing to Success With the Woman Who Brought An Industry To Its Senses,” focuses on the concepts she instituted to help grow a small six-figure industry to its market position as a multi-billion dollar industry.
As a young teenager growing up in the Bronx, (a borough of New York City), my best day was a Saturday when I would take the subway “downtown’ to 59th Street and Lexington Avenue and enter Bloomingdale’s and meander through the aisles and byways of its enormous perfume department.
Spritzing myself as I went along with all varieties of scents and potions, dabbing creams and lotions on any available part of the body. I was struck back then by the power of fragrance to evoke a memory or to conjure up visions of beauty and fantasy. The whiff of a scent with all its beautiful imagery and packaging, crystal bottles and elixir most powerfully could paint a picture, create a melody and, most amazingly, take me to another place. Little could I have dreamed that a decade later (1974-1987), I would be in charge of the country’s largest purveyor of scents, 25 blocks south and a few blocks west at Herald Square as Macy’s fragrance buyer. That is where I met and began my great friendship with the indefatigable and unstoppable Annette Green.