Spritzing to Success is an inspirational love story that eventually changed the fortunes of the American fragrance industry, written by fragrance historian Annette Green as a reminiscence of a career path that zigzagged through the social changes of the early fifties to a forty-year dedication to the world of the senses. It reveals the emotional, psychological, and knowledge-based essentials that have utmost relevance to those who strive to find their own North Star in the demanding, unpredictable marketplace of today.
The author traces her journey, which impacted women’s rights, scientific and educational breakthroughs, star-studded alliances, art-world recognition, and global alliances. Her fearless, openhearted approach was supported by a changing array of mentors over the years.
She took on the ten-year challenge of saving the defunct Fragrance Foundation (the nonprofit, educational arm of the US fragrance industry) pro bono in the midfifties. President of her own marketing agency at the time, Annette Green Associates, she created strategies that slowly but surely repositioned the industry for stunning growth that reverberated around the world.
In Spritzing to Success, she shares joyous experiences, fascinating people she encountered, and always, the endless possibilities of the creative, dedicated mindset.
She details the challenges she faced and the triumphs, which she believes can serve to turn those who are overwhelmed by the dramatic technological and global changes impacting the workplace to rethink, reinvent, and reinvest in the unique talents only they can bring to bear. Her emphasis throughout the book is self-reliance, love, dedication, passion, and courage. Her ultimate message is to adopt the wisdom of Joseph Campbell, who advised us all to follow our bliss.